With the current post-COVID-19 situation, we can all agree that everything can change in the blink of an eye. The lasting impact of the COVID-19 global pandemic is hard to measure. In the health and education sectors, including martial arts, the outcome of shuttering martial arts schools and premises nationwide has caused economic difficulties.
However, the COVID-19 pandemic has at least one positive thing: a much greater appreciation for the importance of health and education nowadays. So, how do martial arts schools survive the inevitable?
From the impact of the pandemic, martial arts school leaders need to step out of the box to understand what the consumer needs. We need a strong marketing strategy before everything else. Boosting enrollment is still possible with the right tools and a solid digital marketing strategy. Your digital presence and reputation are everything.
Our world is becoming progressively more digital, and consumers nowadays are increasingly comfortable using new technologies. They expect these digital experiences in every interaction in their lives, including their interactions with their favorite martial arts school. Digital presence and its growth are essential for the business to excel.
Digital marketing nowadays is an essential component of any business’s marketing plan, including martial arts school business. It is foremost to reach the target market: those tech-savvy parents, individuals, institutions, or communities on your hands. 97% of consumers use the internet to find local businesses, including educational facilities. In other words, your digital platform (website) is the first port of call for a most technology-savvy audiences.
The key ingredient to surviving the global pandemic and business growth is your willingness to adapt and learn. Consumer decision-making behavior has changed over time. Re-thinking your strategy (and possibly business model) is a significantly considerable achievement in flexibility and creative ingenuity.